Do you know where you should go on your next trip? Yahoo thinks it does.
As of Tuesday night at midnight (EST), Yahoo Travel now boasts what it's calling a "recommendation module." Basically this feature works in much the same way that Amazon selects recommended books for frequent visitors to the site.
Yahoo Travel selects "Today's Picks For You" travel deals. These are ten travel deals supposedly based on preferences that you set in your profile as well as preferences determined by your online activity. In theory, if you were to search on Yahoo for, say, the weather in Denver, CO, chances are next time you go to Yahoo Travel, you'll have a suggested deal for Denver. The "Show Me" drop down menu separates these deals into different kinds of themed trips: romantic, near me, family, etc.
I spent a good part of Wednesday tinkering with the site because I wanted to try it out and because I do actually need to plan a trip for Memorial Day weekend.
What I learned rather quickly is that this site can be hard to navigate because there's a lot happening on the page. It took me several minutes to orient myself because my eyes jumped right over the navigation tabs at the top. The main features I wanted to check out were the recommendation service, destination guides and trip itineraries created by other travelers. After a few searches for Redwood National Park, Carmel and Portland, I was a little bewildered to find that my recommended travel deals back on the home page suddenly included flights to Croatia and hotels in Colombia.
A phone call later, and I find out from Yahoo's PR that the recommendation engine also takes into account two other criteria when suggesting personalized deals: best prices data (such as a 90 percent drop in airfare to a particular destination) and the travel habits of people like you. Since there were no price drop details attached to either of my two recommended exotic locations, I can only assume that as soon as I finish up with coastal Northern California driving tours, it makes perfect sense for someone like me to pack up and go to South America or Eastern Europe!
As for the destination guides, these write-ups come straight from Rough Guides. This can be helpful if you know very little about a place, but the quick summary is basic.
The ability to search through fellow traveler's itineraries is a great feature. You get there by clicking on the "Trip Planner" tab at the top of the screen. A recent search for Crescent City, CA, came up with 100 viewable trips (additional trips were set to private). When you click on an itinerary, you'll get a day-by-day breakdown of destinations, restaurants and hotels. If you like it, you can follow a link to copy the trip, edit it and make it your own.
One last notable feature is the site's new mapping functionality, which allows you to layer images over a map. You can adjust the opacity of both the image and the map beneath it. This makes for some really interesting historical maps - see the overlay below of the historical Roman forum over current-day Rome. But you could, of course, also use the maps to simply locate a destinatation and nearby highways.
Yahoo's jump into travel personalization is laudable, if not entirely unexpected. The site has great appeal for the person who wants to explore possible trips or vicariously enjoy those taken by others. But the design is bit too cumbersome for my tastes and good deal or no, Croatia on Memorial Day weekend might be hard to swing. Take a look and tell me what you think.


